23 February 2017
Source: Eye Health UK
Eye Health UK today announced that National Eye Health Week (NEHW) 2017 will take place 18 – 24 September.
Building on the success of the 2016 campaign, which saw thousands of healthcare professionals, organisations and charities join forces to transform people’s attitudes and behaviour towards looking after their eyes, this year’s awareness week will once again focus on promoting mass participation from national and regional stakeholders.
David Cartwright, Chair of Eye Health UK, the charity responsible for running the Week, said: “We hope to encourage everyone with an interest in vision and eye health to come together this September to promote engaging eye health messages.”
David continues: “Over recent years we have seen how NEHW can connect with people and promote positive action. Last year 39 per cent of UK Adults said they recalled reading, seeing or hearing NEHW media and 87 per cent of these (over 16 million people) said it had encouraged them to take better care of their eye health. We plan to harness the momentum we have created to make an even bigger impact in 2017.”
There are lots of ways individuals and organisations can get involved in the Week, from joining the NEHW mailing list and using the free resources to share advice about the importance of regular sight tests and how healthy lifestyle choices can benefit vision to sponsoring an activity or becoming an official partner of the Week.
To join the NEHW mailing list or for information about sponsorship opportunities please email firstname.lastname@example.org.
Further details about the 2017 campaign including its official partners and this year’s supporter resources will be announced in the coming weeks.