23 July 2018
The Royal National Institute of Blind People (RNIB) is supporting a high profile advertising campaign aimed at helping people to use audio description on their televisions.
UK Broadcasters including BBC, ITV, Channel 4, UKTV, and Viacom are taking part in the campaign, with promotional adverts airing from 17 July – 9 September 2018.
Audio description is a free service that can transform TV viewing for people who have difficulty seeing what’s happening on the screen. Like a narrator telling a story, an additional commentary describes body language, expressions and movements, making the story clear through sound.
Eleanor Southwood, Chair of RNIB, said: “I use audio description when I watch TV and it makes a huge difference – I’m able to be fully involved in what I’m watching because I know I’m not missing anything.
“I hope this campaign will encourage lots more people to give audio description a go. It is available on over 60 channels and across all sorts of programmes – from documentaries to reality TV.”
See the full story on the RNIB website