RSBC: Vacancy: Digital Marketing Lead

7 February 2019
Source: RSBC

You’ll be the digital marketing lead for RSBC, supporting the organisation to devise and

RSBC logo

deliver audience-focused digital marketing campaigns and activity which deliver against strategic objectives and KPIs.

This new role will be a key member of the communications team, responsible for developing and implementing digital marketing plans across different channels and website landing pages. They will lead digital marketing strategy for fundraising, services and awareness raising campaigns. They will also help align digital channels across the user journey and ensure that campaigns they run support wider marketing objectives.

Key to their success will be adopting an integrated approach, ensuring that offline and online work in harmony and are considered together rather than planned in siloes. The ability to work sensitively and diplomatically with others is essential, as is possessing a sense of pragmatism and flexibility whilst retaining a clear focus on objectives and ROI.

About you

You’ll develop strategies for and join up our digital marketing channels to meet organisational need, ensure efficiency and a return on investment, delivering improved marketing campaigns and activity.

You will also be a key part of a cross-organisational team driving wider digital transformation at RSBC.

This is a fantastic opportunity for an experienced Digital Marketing professional with an outstanding track record particularly in e-marketing, paid digital advertising, analytics, SEO and cross-channel campaign delivery. Sitting in our communications and marketing team.

See the full details on the RSBC website

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