Winning with 20mph: Awards & Desirability

17 February 2015

Warrington has scooped prizes in the annual awards of both the Chartered Institution of Highways & Transportation North West and the Highways Magazine for their 20mph limit project and its community benefits. Brighton and Hove won Europe’s Top Transport award for policies to promote the environment with a package that included 20mph limits. It was named City of the Year in the CIVITAS Awards.

Property values rise where traffic speeds fall – it’s a desirability premium from better safety and quieter ambience. Willingness to pay studies show that the benefit of less noise is worth over £200 per household pa; all this for a once off £3 per head mainly capital investment in 20mph limits

21st Century citizens want travel options rather than streetscapes that force them, their children and parents, into cars. Car dependency isn’t sustainable with economic growth in already congested places, or where housing land is scarce. Mobility poverty is a consequence of allowing excessive speed. Choose the freedom of 20mph instead. Anna Semlyen, National Campaign Manager for 20’s Plenty for Us said:-

“Increasingly mobile young professionals choose locations based on quality of life and not just job prospects. How safe and pleasant getting around is really matters. Cities compete for talent and councillors would be wise to choose area-wide 20mph to attract the best people to walk and cycle there.”

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